Never miss what’s going on
Folixeum
There is a common belief that the best plans only happen in big cities, but that’s not true. Many towns and smaller cities offer a wide variety of events and activities but people often miss them due to poor communication and lack of visibility.
Folixeum is a local events app designed to solve this problem. It brings together all the leisure options happening in your city or nearby areas in one clear and accessible agenda, allowing users to easily discover, plan, and enjoy what’s going on around them—no matter the size of the place.
Project areas
This project covers multiple areas of design and can be understood as a 360° art direction. By approaching the project from different perspectives, the visual language remains consistent across all touchpoints, ensuring a coherent and recognizable identity while adapting to each format and user need.
Brand
App
Web
Spot
Brand
Logo & style
The brand direction focuses on creating a friendly, playful, and recognizable identity. The logo was simplified using clean shapes and rounded details, turning the curve of the “U” into a face. A vibrant, slightly nostalgic color palette adds energy and connects with a wide audience.
Logo
Isotype
Main colors
Gradient palette
Illustration
Illustration follows a minimalist vector style with dark outlines and simple forms, designed to work across onboarding, product flows, and marketing.
Animation
Illustration follows a minimalist vector style with dark outlines and simple forms, designed to work across onboarding, product flows, and marketing.
UI elements
Sign up animations
UX & banners
App
Real life platform
A social events app designed to help users discover what’s happening in their city. Events are organized by category and location, creating a clear and intuitive way to explore plans and activities.
The app acts as a bridge between discovery and action, connecting users with event details and ticket purchasing.
Web
Built for desktop
The web platform extends the app experience to desktop, preserving the same intuitive navigation for discovering events by city and category. It also includes an admin area for venues and organizers, where events can be easily created, managed, and published, keeping the platform dynamic and up to date.
Spot
From app to screen
The spot was created end to end, from idea and script to production and final execution. Every decision was guided by the brand’s voice, translating the concept into a visual story that feels clear, consistent, and emotionally engaging.
The result is a piece that not only communicates the product, but also reinforces the brand’s personality through narrative, rhythm, and motion.
