When work flows better
OKT Card TV Spot
This TV spot was created for national broadcast and focuses on the OKT Card, a product by Okticket, an app designed for the digitalization of professional travel expenses. The piece presents the card as a tool that helps colleagues work more smoothly and efficiently together in their day-to-day tasks.
From an art direction perspective, the project evolved from an initial single-character concept to a final story built around two coworkers, allowing for richer interactions and clearer visual storytelling.
I was responsible for the art direction and animation of the spot, defining the visual style, character design, color palette, and motion language. I also took part in the full production pipeline: from storyboard to animation, post-production, and final asset delivery for streaming platforms.
First Stage storyboard
First Stage color chart