My name is Irene, I am a freelance designer and illustrator for over 10 years, born and living in Asturias.
I am truly passionate about my work, and I am always searching for new exciting projects.
My background includes agency, studio and startup experience, with a history of branding, animation, digital and interactive design.
Although traditional design will always have a place in my heart, I am specialized in visual design and art direction of digital projects, building experiences with something* that makes them special and memorable.
* Also known the ability to find useful solutions with the values and character that match with each project, with a strong mastery of the visual component… not too shabby!
I possess a wide range of abilities that combine static to motion: from branding to animation, and beyond!
Certainly, thanks to that I can deliver end-to-end solutions and, together with my experience in branding and illustration development, allows me to create solid and super complete style guidelines that understand the necessary areas of each product or digital asset.
Of course, being able to use illustration as another digital resource can become a strong point for a brand or digital product, enriching their communications and ux, and giving them a sensitivity and closeness that that moves them away from technological coldness.