Under the hood
Your trusted garage
In a world where many brands play it safe, only a few dare to push their visual identity into something more expressive, bold, and unexpected. Kfzteile24, a vibrant Berlin based company specialized in automotive spare parts and accessories, chose to take that leap by embracing a more avant garde direction and adding personality through playful graphic elements.
I had the chance to collaborate on this project by designing a custom illustration kit that brings storytelling into the brand system. From shapes and icons to supporting visuals, every element was crafted to feel fresh and distinctive, while staying fully aligned with the established brand guidelines.
Illustration kit
Mix, match and customize
KFzteile24 needed its own image source to create scenes for its communications. That’s why their first choice was to create an illustration kit where resources are designed to be interchangeable or combinable in a modular way, allowing them to internally craft a narrative.
A modular puppet style system was designed in Illustrator using swappable bodies, limbs and poses. With three outfit options, multiple head angles and a variety of accessories, the kit can generate hundreds of scene combinations, making the characters endlessly adaptable for storytelling and brand communication.
Front
Back
Desk
Car side
Desk
Objects
Accesories
Adjustables
Backgrounds
Bonus track
Wheels, cars and more
Alongside the modular kit, designed as the foundation for crafting customized scenes, additional essential resources were identified and established to achieve the complete visual transformation of their product.
Animations
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