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Adding creativity to digital health solutions
Milu Health is a digital platform that helps manage medical services and health insurance, optimizing the user experience with clear information and tools to save on medical costs.
We started the project by searching for the style that would define the entire line of visual assets. We explored three style variants: one featuring grainy shadows, another with flat colors and defined strokes, and a third option in a minimalist flat style. While the grainy shadow variant stood out for its visual appeal, we ultimately chose the flat style. This decision was guided by the large number of animations required and the reliability of this style for seamless playback through Lottie.
Milu’s onboarding was designed in a stories-style format, offering users a dynamic and visually engaging experience.
Different icons were created to represent family members based on their age group, with the goal of personalizing the experience for each user. This approach ensures that each family member has a unique visual representation, making the experience more intuitive and relevant for everyone.
Simple illustrations designed for section headers, illustrating the theme of each area.
Small animations for various user interface processes, adding dynamism and enhancing the app’s interactive experience.
Three different styles were explored for the user profile background, aiming to strike the perfect balance between functionality and visual appeal.
