Pokayoke was our 2022 studio project, made up of two profiles with complementary skills: creative & tech.
We used our avatars for every profile picture we had: google workspace, Discord, presentations…
We thought this was a funny way to introduce ourselves and communicate our sense of initiative and good vibes.
This name comes from the original poka-yoke, a Japanese term that means “mistake-proofing” or “inadvertent error prevention”, probably sounds familiar to you, as it was applied in the quality process of the Toyota company in the 1960s.
We adore Japanese culture so we love this word since the first time we read it. Not only because of its origins, but also because of its meaning: we want our methodology as the solution to be always error-proof in terms of technical, visual and usability, leaving an impact that lasts over the years (as a meteorite).
We decided to sell five services based on our skills and have the chance to bring end-to-end digital solutions.
We also had to define our services in a way that attracts the right customers, so we designed five creatures to give each service a character which will help to identify them separately. Like Japanese superheroes, we have our group of members from another galaxy, each identified with a color of the Pokayoke meteorite.